Series of broadcast spots poking fun at "Too Much Information" that other credit card companies ask for when applying for their cards.

 Awards:
2019 Addy Awards - Bronze 
2018 Communicator Awards - Award of Excellence
2018 Telly Awards _ Bronze
2017 Davey Awards - Silver

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

This B2B print and digital campaign targeted chefs and owners of high-end restaurants looking to offer their consumers an alternative to the standard beef and chicken dishes. Large, beautiful full-page photos of the tantalizing duck recipes along with witty, bold headlines were used to influence their purchasing decisions and stimulate sales.

This broadcast campaign invites consumer to try a Jacuzzi Brand HotTub in their home for 30 days. If they are not completely satisfied with the superior features of the hot tub they can return the hot tub for a complete refund. The campaign targeted woman (gatekeepers) and couples.

This outdoor campaign urges the public to donate to The American Red Cross' Disaster Relief Fund. Using dark humor while showing images of occurring or pending natural disasters. The campaign is designed to lower peoples defenses and getting them to pick up the phone and donate to the cause. This billboard in particular is made to look like it has survived a disaster.

Print, web and direct response mail campaign to advertise DIRECTV's NFL Sunday Ticket service. NFL Sunday Ticket allows displaced football fans to watch their favorite hometown teams even though they no longer live in their hometown. The campaign used well-known U.S. monuments from cities across the country (Statue of Liberty, Hollywood Sign, etc.). But decorates them with NFL team imagery from different cities. 

Series of testimonial web videos, each focusing on a key feature of the Black+Decker 2IN1 Cordless Stick & Hand Vac. These videos speak to the neuroscience principle know as the Cheerleader Effect. Which supports the tendency for people to appear more attractive in a group rather than in isolation.

Award: 
W3 Award - Silver

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

This campaign speaks to busy moms who want the best for their family. That includes affordable dental coverage. But being busy they don't have a lot of time to shop for it. That's where DentalPlans.com comes in. 

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

This broadcast campaign for Black+Decker's Hand Vac product line was created with the Rhyme As Reason neuroscience principle in mind. This principle states that rhyming statements are preceived as more truthful.

Awards: 
Telly Award - Bronze 
Communicator Award - Award of Distinction 
Hermes Award - Honorable Mention
Davey Awards - 2 Silver
Aurora Awards - Platinum Best in Show

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Brand identity design and integrated campaign for HAWTHORNE, a brand response agency

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Broadcast campaign promoting Spectrum's Business Services. Spokeswoman takes you through the campaign with a series of bad vs. good business scenarios. 

Awards:
Hermes Creative Award - Gold

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Fighting inertia is a huge battle. Winning is even grander. But that's exactly what this internal campaign achieved for Bank Of America. This creative endeavor challenged Bank Of America mortgage loan officers to take their game to the next level and empowered them with the tools and tips they needed to be super successful. Everyone loves a hero. And with a 800% increase in mortgage loan officer engagement, this campaign was hailed as a herculean effort by the entire Bank of America Marketing Division.

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

East/West Bank is a proud sponsor of the Chinese-American Film Festival. This spot and supporting banner ads were featured at the festival and on its website to encourage attendees to celebrate their rich Chinese-American heritage. Visitors were directed to visit the MyStoryOfYou.com website and upload their own unique stories. Hundreds of compelling stories flooded in. The rest is history. 

Outdoor, mobile, social and banner ad pitch campaign

This integrated campaign for Nutone's QuicKit Fan uses the neuroscience principles of Belief Bias, that of persuading users to buy your product by show them how it will help them. And, the Ikea Effect, which is the the tendency for people to place a disproportionately high value on objects that they must partially assemble themselves.

Awards: 
dotCOMM Awards - Platinum
W3 Awards - Silver
Davey Awards - Silver

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Short Form and Brand Broadcast Campaign

Broadcast spots for Charter's  Triple Play & Double Play bundled services.

 Award: 2016 Telly Awards - Bronze 2x

Awards:
Aurora | Communicator | Davey | Galaxy | Hermes | Telly | W3

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Outdoor campaign promoting US Open Golf on ESPN on DIRECTV. Along with DIRECTV's 125 Channel TOTAL CHOICE Package.

Outdoor, print and digital campaign for heavy duty brake pads.

The TV campaign stresses just how easy it is to repair your car with the use of a Haynes Auto Repair Manual. So easy in fact that even a (crash test) dummy can do it. 

The print campaign speaks to the DIY enthusiast, using powerful visuals to emphasize what can go wrong when owning an automobile, and how to fix it yourself with the aid of a Haynes Auto Repair Manual.

Broadcast campaign for HomeAdvisor.

 Awards:
2017 Telly Awards - Silver
2017 Hermes Awards - Platinum
2017 Hermes Awards - Honorable Mention
2017 Communicator Awards - Silver
2017 Communicator - Excellence
2017 Davey Awards - Silver
2017 Aurora Awards - Platinum Best of Show
 

Broadcast, print, display and social media campaign features working, middle class people and families to demonstrate the affordability of health insurance with Assurant Health.

Broadcast/collateral campaign for revolutionary device and app that monitors and  improves your sleep.

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Naked Juice was the leading juice and juice drink smoothie brand in the U.S. This campaign was created to emphasize the purity of the juice made with no GMOs, no preservatives, no added sugar.

Outdoor and print campaign created to advertise the various sections (auto, rentals, help wanted) of the Waco Tribune-Herald Classifieds.

La Roche-Posay Anthelios 60 Sunscreen spot with "My UV Patch" offer

Direct response broadcast campaign for a wireless speaker system integrated into an LED bulb. The bulbs connect with Bluetooth and stream from any mobile device. An app is used to change light brightness, control volume and set equalizer modes.

Awards:
2017 Telly Awards - Silver
2017 Davey Awards - 2 Gold

Various display and outdoor creative examples

Examples of mobile and digital work

Various examples of life sciences creative work for Acadia, Amgen, Gilead, Merck, Pillar Procedure and Stiefel Labs.

Print and digital campaigns

Various samples of social media

Infographic designs for various companies.