art director | creative director | brand consultant
Series of testimonial web videos, each focusing on a key feature of the Black+Decker 2IN1 Cordless Stick & Hand Vac. These videos speak to the neuroscience principle know as the Cheerleader Effect. Which supports the tendency for people to appear more attractive in a group rather than in isolation.
Award:
W3 Award - Silver
Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW