Black+Decker Hand Vac | Broadcast Campaign

This broadcast campaign for Black+Decker's Hand Vac product line was created with the Rhyme As Reason neuroscience principle in mind. This principle states that rhyming statements are preceived as more truthful.

Awards: 
Telly Award - Bronze 
Communicator Award - Award of Distinction 
Hermes Award - Honorable Mention
Davey Awards - 2 Silver
Aurora Awards - Platinum Best in Show

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW